Driving Growth Through Innovation and Acquisition

Helio is the leading insights tool for data on emerging brands and trends, tracking over 1.5M brands across 200+ data sources.


Data Points


Consumer Reviews


Emerging Attributes


CPG Brands

CPG’s Most Innovative Rely on Helio

Helio’s Secret Sauce

Helio delivers the most comprehensive data on emerging brands and trends in the CPG industry.

#1 for Emerging Brand Data

Helio captures data on brands and trends from the entire CPG universe – media and DTC sites, TikTok, Amazon, retail and more, so you never miss a disruptive trend, hot brand or exciting innovation.

Over 200+ Data Sources

Helio analyzes over 800TB of data from brand revenue, attributes, consumer reviews and social media, so you get a universal view of the hottest brands and trends.

Helio Growth Predictor

Helio’s proprietary growth algorithm analyzes hundreds of data points to predict the breakout brands and trends of tomorrow.

Who We Serve


  • Develop and validate innovation concepts
  • Validate sales projections against benchmarks to hit launch goals
  • Post-launch tracking

M&A & Corp Dev

  • Identify emerging trends and track potential investment targets early
  • Build deal pipeline with opportunities that meet investment theses
  • Accelerate industry research, due diligence, and internal briefs


  • Develop insight-based recommendations that drive strategies
  • Develop and communicate consumer insights
  • Finding opportunities for assigned brands with a consumer first lens

Brand Managers

  • Inform the brand planning process with aggregated market, customer, and consumer insights
  • Inform consumer-centric renovations
  • Validate sales projections versus benchmarks

Trusted by Top CPG Leaders

How Helio Supports the CPG Brands of Tomorrow

Brand Identification

Explore Helio’s 1.5M emerging brands, category leaders, and top performers across every major CPG category – Food, Beverages, Alcoholic Beverages, Pet, Household Consumables, Household Durables and more.

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Trend Analysis

Stay ahead of the curve. Discover and validate CPG trends and opportunities before they peak with Helio’s coverage on 1.5M brands, 16M attributes.

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Consumer Insights

Understand what consumers are obsessing over today and what they want brands to improve upon in the future with Helio data from more than 300M consumer reviews.

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Whitespace Identification

Discover market and category white space to inform new product development, and drive strategies that disrupt and win in the marketplace.

Competitive Intelligence

Glean what shoppers like and dislike about your brand and others so you can innovate with a consumer-centric lens with Helio’s analytics on more than 300M reviews.

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Deal Sourcing & Diligence

Keep tabs on category newcomers, accelerate deal sourcing, industry research, due diligence, and internal briefs for investment committees with comprehensive market, trends and brand data.

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Helio Resources You Don’t Want to Miss

Find out how Helio can help your brand grow more.