Helio for Innovation Teams

Validate new concepts and develop projections with Helio to deliver an innovation agenda that hits your financial targets with Helio.

Future-Proof Your Business with Helio

We’ve built Helio with Innovation teams in mind, bringing all the solutions you need — from trends analysis to category intelligence — under one roof.

Brand Identification

Glean innovation inspiration from brands in your category and others

Trend Analysis

Identify trends while they’re still emerging so you have time to capitalize on them

Customer Insights

Uncover customers’ purchase criteria to see where shoppers think there is room for improvement

White Space Analysis

Discover market and category white space to inform new product development

Category Competitiveness

Understand market competitiveness, identify category leaders, and stay on top of emerging brands

Product Uniqueness

Proactively gauge the uniqueness of products concepts before launch

Platform Preview: What Forward-Looking Intelligence Looks Like

Helio powers comprehensive insights to inform investments and strategic decision making with


Data Points


Consumer Reviews


Emerging Attributes


CPG Brands

Helio Resources You Don’t Want to Miss

Emerging Trends Report

Get Ahead of Emerging CPG trends for 2023

Explore the top 10 fastest growing CPG brands across categories, from soda to skincare. Our report profiles these category standouts and shares insights on the underlying trends responsible for their rapid growth.


Looking for a Solution You Don’t See Here?

Helio’s Professional Services offering is designed for Innovation & Strategy teams with specialized data needs. Our team can provide hands-on support for evaluating a crowded category, executing a size of prize analysis to guide a new strategy, forecasting performance for a new innovation and so much more.

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Join the Insights, Intelligence & Market Research Leaders Growing Their Business with Helio.