Helio for Insights and Market Intelligence Teams

Unify and analyze data from hundreds of sources to develop insight-based recommendations that drive winning strategies with Helio.

Future-Proof Your Business with Helio

We’ve built Helio with Insights and Intelligence Managers in mind, bringing all the solutions you need — from competitive intelligence to category analysis — under one roof.

Brand Identification

Keep tabs on competitors’ performance to see who’s peaked and who’s about to pop

Trend Analysis

Identify trends while they’re still emerging so you have time to capitalize on them

Customer Insights

Uncover customers’ purchase criteria to see what shoppers are obsessing over and where there is opportunity

White Space Analysis

Discover market and category white space to inform new product development

Competitive Intelligence

Use customer reviews to see what shoppers like and dislike about your brand and others

Sourcing and Dilligence

Accelerate sourcing, industry research, due diligence, and internal briefs for investment teams

Platform Preview: What Forward-Looking Intelligence Looks Like

Helio powers comprehensive insights to inform investments and strategic decision making with


Data Points


Consumer Reviews


Emerging Attributes


CPG Brands

Helio Resources You Don’t Want to Miss

Case Study

How a Plant-Based Protein Brand Used Helio to Understand Category Performance and Inform New Product Development

Download our case study to see how an emerging CPG took advantage of Helio’s brand, trend, and competitive intelligence capabilities to make growth decisions backed by data.


Looking for a Solution You Don’t See Here?

Helio’s Professional Services offering is designed for Insights and Market Intelligence teams with specialized data needs. Our team can provide hands-on support for evaluating a crowded category, executing a size of prize analysis to guide a new strategy, forecasting performance for a new innovation and so much more.

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Join the Insights, Intelligence & Market Research Leaders Growing Their Business with Helio.