Stay Ahead of the Curve

Helio makes it easy for you to keep a pulse on emerging trends so you can beat the competition and capture market share through innovation and acquisition.

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Why Trend Intelligence is Critical

Missing a trend could mean missing out on millions of dollars (or more).” and “With forward-looking intelligence, you can get in front of the categories, ingredients and other trends that customers obsess over at a glance.

Never Miss a Trend Again

With Universal Data from Helio, you see the entire universe of consumer goods data (not just sales or social media) and with new data added constantly, you’ll never have to worry about missing a trend again

See the Future

With Helio’s predictive intelligence metrics like HGP score, you have a crystal ball into the future of your category so you can act swiftly to disrupt categories, dominate market share and monetize trends before they peak

Put Your Customers at the Heart of Innovation

With more than 300M customer reviews analyzed for themes Helio puts the voice of your customers front and center to inspire innovation and drive decision-making

How Does Helio Identify Trends?

Helio aggregates insights across a diverse set of sources to paint a full picture of what’s popular and what’s just a fad.

Feature Snapshot: Helio Trends Dashboard

The Helio Trends Dashboard surfaces trending categories and sub-categories, as well as product attributes like ingredients and flavor, to provide users with a single view of where their industry is headed and which companies are poised for the most growth.

What Makes Our Trend Intelligence Different

Because we aggregate data from more emerging brands (1.5+ million, to be exact) and more sources (200+) than the competition, we’re able to provide the most comprehensive emerging trend intelligence on the market. Then, once we’ve identified trends, we apply our proprietary algorithm — the Helio Growth Predictor — to that data, finding the brands that are capitalizing on them.

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